‘Michigan Radio’ Now ‘Michigan Public’
• Michigan Radio, the state’s largest NPR news outlet, has rebranded as Michigan Public, effective Jan. 10. According to the press release, “The rebrand reflects the station’s goal of meeting people where they are: on the radio, online, on mobile devices, on-demand, and in-person at events.”
Executive Director Wendy Turner commented, “As we continue in our efforts to grow our audience and be even more relevant in the digital news environment, we can’t just maintain the status quo. Although broadcast radio remains an essential part of our service, the biggest opportunities to grow and diversify our audience are on digital platforms, and our branding will reflect that.”
Although the name and logo has changed, the station’s on-air programming remains unchanged, as Turner noted, “All of the news & information and favorite shows from NPR and our own news staff will still be there, like Morning Edition, Wait, Wait Don’t Tell Me, and Stateside. Our listeners will continue to hear all of the things that they have come to rely on, and our dedication to delivering exceptional news coverage and engaging programming remains the same.”
Licensed to the University of Michigan, original flagship 91.7 WUOM/Ann Arbor has served audiences across Michigan for over 75 years. Michigan Public programming is also carried on 89.7 WLNZ/Lansing, 91.1 WFUM/Flint, 91.3 WRSX/Port Huron, and 104.1 WVGR/Grand Rapids.
