K Marie Awarded Middays At Y100/Miami
• iHeartMedia Top 40 WHYI (Y100)/Miami has named Kirsten Savik, a.k.a. K Marie, as the station’s new midday personality and digital influencer.
K Marie, known to listeners as “La Gringa Más Latina,” has been a prominent radio personality and influencer in the Miami market since joining Spanish language Top 40 sister WZTU (TÚ 94.9) in 2016.
“I’ve worked closely with K Marie for nine years, and her natural talent for connecting with audiences is remarkable,” said Larry “Yako” Calderón Jr., Program Director of Y100. “She has a special ability to blend her ‘Gringa’ roots with her passion for Miami’s Hispanic culture. Her energy, music style and commitment to celebrating the vibrancy of our community make her a perfect fit for Y100.”
K Marie began her radio career 18 years ago at Regional Mexican KQSP-AM (1530 AM La Picosa) in suburban Minneapolis. Although not Hispanic, she fully immersed herself in the culture by learning Spanish and developing a deep appreciation for Latin music, food and traditions. She later transitioned to English-language radio at the former KHTC (96.3 NOW)/Minneapolis before moving to Miami 14 years ago, where she worked at WXDJ (DJ 106.7) and WPOW (Power 96.5) before joining TÚ 94.9.
“I’m incredibly honored to join the legendary Y100 family,” said K Marie. “Since starting at TÚ 94.9, Miami’s diversity — from Cubans and Colombians to Venezuelans, Nicaraguans, Dominicans, Puerto Ricans and so many others — has made me feel right at home, even though I’m not Latina by background. This city has taught me to embrace its sazón, vibrancy and pride, and I’m humbled to bring that spirit to Y100. Thank you, Miami, for inspiring me every day!”
In addition to Yako, K Marie will report to PJ Gonzalez, SVP of Programming for iHeartMedia Miami.
