Big Machine Hires Tracy Wilkinson
• Tracy Wilkinson, longtime Integrated Brand Manager for Entercom Houston and Director of Promotions for KILT (100.3 The Bull) is making the move to the label side, joining Big Machine Records as Southwest Director of Promotion & Marketing, effective July 8. She will succeed 30-year promo legend Alex Valentine, who recently announced his resignation to spend more time with his family in Texas. Big Machine Records VP of Promotion Kris Lamb commented, “AV is a legend in the Southwest, and if promotion was a sport with jerseys, we’d retire his number. On behalf of our entire Big Machine family we wish him nothing but the best and want to give a warm welcome to Tracy Wilkinson! We’ve been following her career ascension from afar for some time now, and everything she touches turns to gold. It’s a privilege to have her join our team at Big Machine Records.”
Wilkinson will be based in Houston and promote the imprint’s highly decorated roster which includes Reba McEntire, Rascal Flatts, Carly Pearce, Midland, The Cadillac Three, Lauren Jenkins, Noah Schnacky, Dan Smalley and some others.
“Country radio is a passion of mine and has been so good to me over the years,” said Wilkinson. “Scott Borchetta, Jim Weatherson, Kris Lamb and Erik Powell‘s support and confidence in me made this an easy decision for a career transition, and I’m beyond excited to join the team at Big Machine Records.” Wilkinson can now be reached at 828-244-2827 and tracy.wilkinson@bmlg.net.
